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A little magic.

Nothing extra.

Kasumee is a small family brand from Tel Aviv. There are three of us, and each brings something different.

My mom is a fashion designer and pattern maker with over 30 years of experience in fashion, and a graduate of the Kyiv National University of Technologies and Design. She knows how a piece should fit, hold its shape, and last for years. She's also our favorite model!

My husband is a UI/UX designer. He believes good design is what's left once everything unnecessary is gone.

And I'm the founder: a web developer by profession, a lover of minimalism and meaningful things by nature.

東京

“Nothing extra, only what truly matters, made with love.”

We were amazed by the street style: layered looks, bold combinations of things that shouldn’t work together but somehow do, a creativity you won’t find anywhere else in the world. But the longer we stayed, the more we noticed the deep minimalism underneath it all: in the architecture, the food, the way people care for their belongings.

We came home with one thought: we want to make things like that. Calm, thoughtful pieces that become the foundation for any look, from the simplest to the boldest. That’s how our pieces were born: quality leather, simple shapes, no random details. We believe in slow fashion. One piece you love for years beats ten you forget by next season.

"Buy less, choose better."

Where does the name come from?

Three cultures, three meanings, one name. That’s our kind of magic.


Hebrew

קסומי

Kasumi means “my magical.”

Japanese

霞

Kasumi is a soft mist drifting over the city at dawn.

Ukrainian & Russian

сумка

Say “kasumkasumkasum” fast enough, and you’ll hear sumka — “bag.”